Recently, Kings of Leon have been the latest 'big thing' in music to be discovered by Australian commercial radio. For those of us who have been aware of their existence for some time, this phenomenon of popularity they now enjoy is rather bemusing, if satisfying. We have, after all, known of their talents for some time.
It puzzles me, though, that it took their current album Only By the Night for them to break into the realm of the mainstream and out of the 'margins' who listen to Triple J. Their previous album, Because of the Times, is arguably their best, after all and featured some great songs like Fans, Black Thumbnail and Knocked Up. So why is it now that two of their singles appear second and third on the Australian singles charts, and their album still graces the top five several weeks after its entry? Why is it that now they can sell out Rod Laver Arena, as opposed to being relegated to Festival Hall earlier this year? Why is Sex on Fire the most played single on radio at the moment? All very odd.
Not being a cultural theorist, I can't make any claims at understanding this development. Perhaps the songs on their new album, although less exciting than the previous one, are a little more commercial-radio friendly. Perhaps it's the right time for that type of music. I can guess though that their success ensures them at least one top ten place in the Hottest 100 next year. Cross-over popularity ensures a spot in the higher numbered places. I'm pleased for them, if a little annoyed, like so many other Kings of Leon fans who wanted to keep a good secret to themselves. Let's just hope the Shins stay off Fox FM.
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